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PROGRAM 49 · TEAM TRAINING

AI & Data for Corporate Communications & PR Professionals

Tell your company's story faster, clearer and in every channel.

Important: Anything published in the company's name is approved by a named person. AI never issues statements, quotes executives without approval, or responds to journalists on its own.

8 sessions3 modules4 hands-on projects3 days · 9 am–5 pmCertificate on completion
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Request a proposalSee the curriculum

Who this course is for

  • Corporate communications, PR and public affairs teams
  • Internal communications and employer branding staff
  • CSR, sustainability and annual report teams
  • Communications staff in banks, telecoms, conglomerates, NGOs and agencies

What your team will be able to do

  • Draft press releases, statements and speeches in Bangla and English
  • Summarise media coverage and social sentiment every week
  • Prepare crisis holding statements and Q&A before you need them
  • Deploy four working automations in your own communications team
How it runs

3 days at your office, 8 sessions

Three sessions a day plus a hands-on build lab every afternoon. Day 3 ends with capstone presentations.

Day 1

9:00 am – 5:00 pm

AI chatbots for communications work

9:00–10:30S1Prompt engineering for communications
10:30Tea break
10:45–12:15S2Press releases, statements & speeches
12:15Lunch & prayer
1:00–2:30S3Media monitoring, crisis & CSR
2:45–4:30LABBuild lab: release and statement on your own news
4:30–5:00Q&A and day recap

Day 2

9:00 am – 5:00 pm

Analysis, then the first two builds

9:00–10:30S4Formulas & media data cleaning
10:30Tea break
10:45–12:15S5Coverage, reputation & reach
12:15Lunch & prayer
1:00–2:30S6Project 01 & 02: Policy assistant & alerts
2:45–4:30LABBuild lab: dashboard, assistant and alerts on your data
4:30–5:00Q&A and day recap

Day 3

9:00 am – 5:00 pm

Last two builds and the capstone

9:00–10:30S7Project 03: Content & statement approval
10:30Tea break
10:45–12:15S8Project 04: Media coverage extraction
12:15Lunch & prayer
1:00–3:00LABCapstone build clinic
3:15–4:30LABCapstone presentations
4:30–5:00Certificates and next steps
Group: 10–40 people from one organisationSame content and projects in both formatsBangla delivery with English technical termsEvery session ends with a deliverable
Curriculum

8 sessions, one build in each

3 modules · 8 sessions · 4 hands-on projects

PART 1AI Chatbots for Communications WorkSessions 1–3

Chatbot Landscape & Tool Selection

  • Gemini, ChatGPT, Claude, Copilot and DeepSeek: strengths for communications work (press releases, Bangla speeches, media summaries, long annual report sections)
  • Free vs paid tiers; a workflow that needs no international payment card
  • Bangla vs English output quality; when to draft in English and translate
  • Which tool for a long document, which for a formula, which for a polished letter

Prompt Engineering Fundamentals

  • What a prompt is; why the same question gives different answers
  • The four-part structure: role, context, task, output format
  • Role prompting: act as a head of corporate communications, PR manager, speechwriter or internal communications lead
  • Controlling output: length, tone, language, table or bullet format

Advanced Prompting Techniques

  • Few-shot prompting: teaching the model with examples of your own communications work
  • Step-by-step reasoning for multi-part tasks such as deciding which of three stories to pitch to which newspapers and TV channels
  • Constraint prompting: what to include, what to exclude, what to never assume
  • Chained prompts: breaking a product launch (key message → press release → media Q&A → social posts → staff note) into a sequence of smaller steps

Iteration & Prompt Library Building

  • Why the second prompt matters more than the first; refining instead of restarting
  • Diagnosing a bad output: vague instruction, missing context or wrong tool
  • Building reusable prompt templates for repeated communications tasks
  • Testing a prompt before it goes into daily use

Data Privacy & Verification Discipline (Core)

  • What must never be pasted: unannounced results and deals, board decisions, journalist personal numbers, crisis details still under investigation, employee personal data
  • Anonymising data before prompting; safe vs unsafe communications use cases
  • Hallucination awareness; verifying every figure, date, name and legal reference
  • The verification rule: AI drafts, a person checks before anything leaves the building
DELIVERABLEa personal prompt library of 10 templates for your repeated communications tasks.
PART 2Communications Data Analysis in Excel & Google SheetsSessions 4–5
PART 3Applied Projects: AI Assistants & AutomationSessions 6–8
Applied projects

Four automations, running in your organisation

01Session 6

Corporate Messaging & Policy Assistant

Communications, HR and business unit colleagues get answers from your style guide, approved key messages and policies, with the section cited.

  1. INStyle guide & key messages
  2. AIGrounded Gemini assistant
  3. OUTAnswer with the section cited
Built with Google AI Studio
02Session 6

Calendar & Disclosure Alert Engine

Release, AGM, disclosure, contract renewal and crisis drill dates checked daily, with alerts 30, 15 and 7 days ahead.

  1. INCommunications calendar
  2. RUNDaily Make scenario
  3. OUTAlert to the right owner
Built with Make · Sheets · Gmail
03Session 7

Content & Statement Approval Workflow

Requests are routed by risk to the communications head, legal or the company secretary, with the approved version saved in Drive.

  1. INCommunication request form
  2. RULESRisk-based approval routing
  3. OUTApproved, versioned release
Built with Make · Forms
04Session 8

Media Coverage Extraction Pipeline

Clippings and online articles become tagged rows of outlet, tone and key message pickup, with negative coverage flagged for same-day review.

  1. INClippings & online articles
  2. AIGemini structured extraction
  3. OUTTagged rows in coverage tracker
Built with Gemini API · Drive

Capstone presentation

Each person presents one automation built for their own workplace.

Day 3 afternoon
Applied across every session

Responsible & Ethical AI in Communications

Fairness & Non-Discrimination

  • Where bias enters communications decisions: data, wording, criteria and past patterns
  • Proxy discrimination: address, age, gender or background inferred indirectly

Privacy & Data Protection

  • Data minimisation: collect only what the decision requires
  • Retention and deletion of employee, journalist and stakeholder data

Truthfulness & Public Trust

  • No misleading statements, selective figures or fake grassroots support
  • Disclosing AI-generated images and synthetic voices

Accountability & Human Oversight

  • Human-in-the-loop by design: AI recommends, a named person decides
  • Who owns an AI-assisted decision when it is challenged

Workforce Impact & Your AI Use Policy

  • Talking to communications teams about AI without triggering job-loss fear
  • Reskilling and role redesign as AI absorbs routine work
Outcomes

By the end, your team can

  • Choose the right AI tool and write prompts that work first time
  • Maintain a prompt library covering your repeated communications tasks
  • Draft releases, statements and speeches in Bangla and English with AI
  • Run weekly media monitoring and prepare crisis response kits
  • Clean coverage and social data and build a communications dashboard
  • Build and deploy automations with Make, Apps Script and the Gemini API
  • Apply fairness, transparency and privacy to every AI-assisted decision

And leaves with

A press release, statement and CEO message set
A crisis response kit with holding statements and Q&A
A communications dashboard you can present to leadership
A grounded corporate messaging & policy assistant your colleagues can use
A communications calendar & disclosure alert engine that reaches the right owner
Four deployed automations running in your own organisation
A written AI use policy for your own communications team

Tools your team will use

Chatbots
ChatGPTGeminiClaudeCopilotDeepSeek
Content
CanvaGammaCapCutGoogle Slides
Data
Microsoft ExcelGoogle SheetsPower Query
Workspace
GmailCalendarMeetFormsDrive
Automation & AI builds
MakeGoogle AI StudioApps ScriptGemini API
Communications tools
media monitoring exportsMeta Business SuiteLinkedIn Page analyticsLooker Studio

What participants need

  • A laptop with Excel and a Google account
  • Basic Excel comfort and a sample of recent coverage or page reports
  • One real work file to practise on from Session 2
  • No coding background required; free tiers only

How your team will learn

  • build-along classes (you work while the trainer works)
  • practise on your own workplace file, not dummy data
  • every session ends with a deliverable
  • Bangla delivery with English technical terms
  • recordings, prompt library and setup guides
  • certificate after capstone submission
Request a proposal

Bring this program to your communications team

Tell us about your team. We reply within one working day with a plan built around your own documents and workflows.

  1. 1 · A short discovery call with your communications lead
  2. 2 · We tailor examples to your masked files
  3. 3 · Offline at your office, or online live classes
Chat on WhatsApp
Request a proposal