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PROGRAM 38 · TEAM TRAINING

AI & Data for Design & Creative Teams

More ideas, faster drafts, and more time for the work only humans can do.

8 sessions3 modules4 hands-on projects3 days · 9 am–5 pmCertificate on completion
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Request a proposalSee the curriculum

Who this course is for

  • Graphic designers, art directors and creative directors
  • Copywriters, content writers and scriptwriters
  • Video editors, motion designers and photographers
  • Ad agencies, in-house brand studios, production houses and freelance creative teams

What your team will be able to do

  • Move from a client brief to three creative directions in hours
  • Use AI image and video tools for usable, on-brand drafts
  • Run creative jobs, approvals and assets in an organised studio
  • Deploy four working automations for your own studio
How it runs

3 days at your office, 8 sessions

Three sessions a day plus a hands-on build lab every afternoon. Day 3 ends with capstone presentations.

Day 1

9:00 am – 5:00 pm

AI for briefs, concepts and production

9:00–10:30S1Prompt engineering for creative work
10:30Tea break
10:45–12:15S2Ideas, concepts & copy from a brief
12:15Lunch & prayer
1:00–2:30S3AI image, video & brand production
2:45–4:30LABBuild lab: concepts and brand kit on your own brief
4:30–5:00Q&A and day recap

Day 2

9:00 am – 5:00 pm

Analysis, then the first two builds

9:00–10:30S4Formulas & studio data cleaning
10:30Tea break
10:45–12:15S5Studio analytics & profitable work
12:15Lunch & prayer
1:00–2:30S6Projects 01 & 02: Assistant and alerts
2:45–4:30LABBuild lab: studio dashboard, assistant and alerts
4:30–5:00Q&A and day recap

Day 3

9:00 am – 5:00 pm

Last two builds and the capstone

9:00–10:30S7Project 03: Creative job approvals
10:30Tea break
10:45–12:15S8Project 04: Brief & feedback extraction
12:15Lunch & prayer
1:00–3:00LABCapstone build clinic
3:15–4:30LABCapstone presentations
4:30–5:00Certificates and next steps
Group: 10–40 people from one organisationSame content and projects in both formatsBangla delivery with English technical termsEvery session ends with a deliverable
Curriculum

8 sessions, one build in each

3 modules · 8 sessions · 4 hands-on projects

PART 1AI Chatbots for Creative WorkSessions 1–3

Chatbot Landscape & Tool Selection

  • Gemini, ChatGPT, Claude, Copilot and DeepSeek: strengths for creative work (concept writing, taglines in Bangla and English, scripts, client presentations)
  • Free vs paid tiers; a workflow that needs no international payment card
  • Bangla vs English output quality; when to draft in English and translate
  • Which tool for a long document, which for a formula, which for a polished letter

Prompt Engineering Fundamentals

  • What a prompt is; why the same question gives different answers
  • The four-part structure: role, context, task, output format
  • Role prompting: act as a creative director, art director, copywriter or account manager
  • Controlling output: length, tone, language, table or bullet format

Advanced Prompting Techniques

  • Few-shot prompting: teaching the model with examples of your own creative work
  • Step-by-step reasoning for multi-part tasks such as choosing between three campaign concepts against a client's brief and budget
  • Constraint prompting: what to include, what to exclude, what to never assume
  • Chained prompts: breaking a campaign pitch (brief → insight → concept → key visual → copy → deck) into a sequence of smaller steps

Iteration & Prompt Library Building

  • Why the second prompt matters more than the first; refining instead of restarting
  • Diagnosing a bad output: vague instruction, missing context or wrong tool
  • Building reusable prompt templates for repeated creative tasks
  • Testing a prompt before it goes into daily use

Data Privacy & Verification Discipline (Core)

  • What must never be pasted: unreleased client campaigns and briefs under NDA, client logos and brand files outside approved tools, talent contracts, rate cards
  • Anonymising data before prompting; safe vs unsafe creative use cases
  • Hallucination awareness; verifying every figure, date, name and legal reference
  • The verification rule: AI drafts, a person checks before anything leaves the building
DELIVERABLEa personal prompt library of 10 templates for your repeated creative tasks.
PART 2Creative Data Analysis in Excel & Google SheetsSessions 4–5
PART 3Applied Projects: AI Assistants & AutomationSessions 6–8
Applied projects

Four automations, running in your organisation

01Session 6

Brand Guideline Assistant

Designers, copywriters and account managers get answers from client brand guidelines and tone of voice guides, with the section cited.

  1. INBrand guidelines & tone guides
  2. AIGrounded Gemini assistant
  3. OUTAnswer with the section cited
Built with Google AI Studio
02Session 6

Client, Licence & Deadline Alerts

Retainer renewals, stock and font licences, subscriptions, delivery deadlines and talent releases checked daily, with alerts 30, 15 and 7 days ahead.

  1. INClient & licence tracker
  2. RUNDaily Make scenario
  3. OUTAlert to the responsible owner
Built with Make · Sheets · Gmail
03Session 7

Creative Job Request & Approval

Job requests numbered and logged, assigned to the creative lead, sent for internal and client approval, with revision rounds counted.

  1. INJob request form
  2. RULESJob routing script
  3. OUTApproved files in final assets
Built with Apps Script · Forms
04Session 8

Brief & Feedback Extraction

Client briefs, feedback emails and marked-up proofs become a numbered change list, with conflicting feedback flagged and linked to the job.

  1. INBriefs, feedback & proofs
  2. AIGemini structured extraction
  3. OUTNumbered change list
Built with Gemini API · Drive

Capstone presentation

Each person presents one automation built for their own workplace.

Day 3 afternoon
Applied across every session

Responsible & Ethical AI in Creative

Fairness & Non-Discrimination

  • Where bias enters creative decisions: data, wording, criteria and past patterns
  • Proxy discrimination: address, age, gender or background inferred indirectly

Privacy & Data Protection

  • Data minimisation: collect only what the decision requires
  • Retention and deletion of client, talent and audience data

Originality, Copyright & Honest Visuals

  • Respecting artists' and photographers' rights in prompts and references
  • No AI images presented as real people, places or events in advertising

Accountability & Human Oversight

  • Human-in-the-loop by design: AI recommends, a named person decides
  • Who owns an AI-assisted decision when it is challenged

Workforce Impact & Your AI Use Policy

  • Talking to creative teams about AI without triggering job-loss fear
  • Reskilling and role redesign as AI absorbs routine work
Outcomes

By the end, your team can

  • Choose the right AI tool and write prompts that work first time
  • Maintain a prompt library covering your repeated creative tasks
  • Move from a brief to concepts, copy and scripts quickly
  • Produce usable, on-brand drafts with AI image and video tools
  • Track studio workload, revisions and profitability
  • Build and deploy automations with Make, Apps Script and the Gemini API
  • Apply fairness, transparency and privacy to every AI-assisted decision

And leaves with

A brief-to-concept workflow and a brand prompt kit
A campaign visual set and a video draft
A studio dashboard on workload and profitability
A grounded brand guideline assistant your colleagues can use
A client, licence & deadline alert engine that reaches the right owner
Four deployed automations running in your own organisation
A written AI use policy for your own studio or creative team

Tools your team will use

Chatbots
ChatGPTGeminiClaudeCopilotDeepSeek
Content
CanvaGammaCapCutGoogle Slides
Data
Microsoft ExcelGoogle SheetsPower Query
Workspace
GmailCalendarMeetFormsDrive
Automation & AI builds
MakeGoogle AI StudioApps ScriptGemini API
Creative tools
Adobe Firefly & PhotoshopIdeogram or MidjourneyCanva AICapCutFigma

What participants need

  • A laptop with Excel and a Google account
  • Working skill in at least one design, writing or video tool
  • One real work file to practise on from Session 2
  • No coding background required; free tiers only

How your team will learn

  • build-along classes (you work while the trainer works)
  • practise on your own workplace file, not dummy data
  • every session ends with a deliverable
  • Bangla delivery with English technical terms
  • recordings, prompt library and setup guides
  • certificate after capstone submission
Request a proposal

Bring this program to your creative team

Tell us about your team. We reply within one working day with a plan built around your own documents and workflows.

  1. 1 · A short discovery call with your creative lead
  2. 2 · We tailor examples to your masked files
  3. 3 · Offline at your office, or online live classes
Chat on WhatsApp
Request a proposal